Webmasters develop and maintain Web sites and Web resources. The job may include backup of the company Web site, updating resources, or development of new resources. Webmasters are often involved in the design and development of the Web site. Part of their job may also include monitoring and updating the interface design. Some Webmasters monitor traffic on the site and take steps to improve the publicity of the site. Webmasters may also work with marketing personnel to increase site traffic and may be involved in development of Web promotions.

Employers look for candidates with a bachelor’s degree in computer science and knowledge of common programming languages and Web development software. Knowledge of HTML is considered essential. Those with experience using Web authoring software and programs like Adobe Illustrator and Macromedia Flash are often preferred. Webmasters often work in conjunction with many other departments and employees. Good communication and organizational skills are vital in this position.

Webmasters can expect to earn an annual salary of $50,000 to $75,000. This position is relatively new in many corporations and tends to have fluid responsibilities. With technological advances and increasing corporate emphasis on a Web presence, experience in this field could lead to managerial opportunities.

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